Custom Labels
Custom Labels
Shop custom labels around the way your packaging gets handled. Start with Custom Roll Labels for repeated product labeling, choose Label Sheets for flat hand-applied projects, then narrow the page by shape, material, or finish.
- Roll Labels for repeated packaging work
- Label Sheets for flat hand application
- Shapes for the label layout you need
- Finishes for the look of your packaging
Shop Roll Labels
Choose Custom Roll Labels when the same label design will be applied across products, packaging, bottles, jars, boxes, bags, mailers, event kits, or branded packaging runs. Roll labels keep a repeated design organized in one format, which makes them the strongest starting point for custom labels used again and again.
Circle labels for lids, caps, seals, jars, and centered logo marks that repeat across packaging.
Balanced roll labels for QR codes, box seals, small brand blocks, and clean package panels.
Roomy roll labels for bottles, pouches, boxes, barcodes, ingredients, and longer product names.
Soft-edged roll labels for candles, jars, scents, flavors, and boutique product packaging.
Roll labels cut around logos, badges, marks, and artwork that needs a custom outside edge.
Metallic silver-look roll labels for seals, brand badges, product packaging, and limited releases.
Light-shifting roll labels for launch packaging, event kits, creator goods, and bold branding.
Transparent-look roll labels for bottles, jars, pouches, and packaging that should show through.
Natural Kraft Paper-look roll labels for bags, boxes, jars, candles, and handmade packaging.
Shop Label Sheets
Choose Label Sheets when flat handling matters: hand-applied packaging, prep tables, label kits, samples, inventory organization, or labels that need to be counted, stored, or shared with a team. Label Sheets are different from Sticker Sheets. Label Sheets focus on packaging labels, while Sticker Sheets are a sticker product for multiple kiss-cut sticker designs grouped on one backing sheet.
Round labels grouped flat for lids, seals, samples, event kits, and hand-applied batches.
Square labels on sheets for QR codes, box seals, compact logos, and organized prep work.
Flat-sheet rectangle labels for bottles, boxes, directions, barcodes, and product details.
Oval labels grouped flat for candles, jars, scent labels, flavor callouts, and boutique packaging.
Custom-cut labels on sheets for logo marks, badge shapes, kits, and manual packaging work.
Metallic silver-look sheet labels for hand-applied seals, product kits, and premium packaging.
Holographic-look sheet labels for launch kits, event packaging, creator goods, and small batches.
Transparent-look sheet labels for jars, bottles, pouches, and packages where the surface matters.
Shop by Shape
Choose shape when the label layout matters most. Round labels work well for lids, seals, icons, and centered marks. Square labels fit QR codes, box seals, and balanced brand blocks. Rectangle labels give more room for names, ingredients, directions, and barcodes. Oval labels soften the look for jars, candles, scents, flavors, and boutique packaging. Custom Shape labels let the outside edge follow the logo, badge, or artwork.
Shop by Shape
Shop by Material / Finish
Choose finish when the surface look matters most. Metallic labels create a clean metallic silver finish. Holographic Metallic labels add a light-shifting look for launch packaging, creator goods, and event kits. Clear labels let the container or package surface remain part of the design. Kraft Paper labels give packaging a natural brown paper look for bags, boxes, jars, candles, and handmade product lines.
Shop by Material / Finish
Custom Labels for Products and Packaging
Roll Labels Versus Label Sheets
- Repeated labels for products, bottles, jars, bags, boxes, or retail packaging: Start with Custom Roll Labels. Rolls keep one repeated design together for ongoing packaging work.
- Labels applied by hand at a table, counter, booth, or packing station: Start with Label Sheets. Sheets stay flat, are easy to count, and can be shared with team members.
- Small groups of packaging labels for samples, kits, or events: Start with Label Sheets. Flat sheets are convenient when labels need to travel, store, or distribute in smaller sets.
- Sticker merch, giveaways, inserts, or multiple sticker designs on one backing sheet: Start with Sticker Sheets or sticker products. Sticker Sheets are built for sticker-style layouts, not repeated packaging-label workflows.
Product and Packaging Use Cases
Custom labels help product packaging feel organized, branded, and ready to hand off. Use this page to shop labels for bottles, jars, candles, boxes, bags, pouches, mailers, product samples, event packaging, creator merch packaging, retail displays, QR labels, box seals, flavor labels, scent labels, and brand badges.
For most packaging jobs, start with format. Choose Roll Labels when the same design repeats across many items. Choose Label Sheets when the labels need to stay flat, be counted by sheet, or be handed to someone applying them manually.
Artwork and Design Guidance
Build the label around the final package area, not just the artwork file. Short text, clear hierarchy, and strong contrast make labels easier to read at small sizes. Round and oval labels need centered artwork with breathing room near the edge. Square labels make uneven margins easy to notice. Rectangle labels are better for longer names, product information, codes, and directional copy. Clear, metallic silver, Holographic Metallic, and Kraft Paper looks need extra attention to readability because the surface or finish affects how artwork is perceived.
Ordering Guidance
Start by choosing the label format, then choose the shape or finish that matches the package and artwork. If you are ordering several label designs, treat each design as its own selection unless the Shopify product specifically supports multiple designs together. Before approving, review the proof for size, cut line, artwork placement, text readability, color expectations, and whether the chosen shape or finish supports the look you want.
Frequently Asked Questions
What are custom labels best used for?
Custom labels are best for product packaging, bottles, jars, boxes, bags, pouches, mailers, event packaging, product samples, QR labels, box seals, and branded prep work where the label is part of the finished package.
When should I choose Custom Roll Labels?
Choose Custom Roll Labels when one design will be applied repeatedly across packaging or products. They are the best starting point for ongoing product labeling, bottle labels, jar labels, bag labels, box seals, and packaging workflows.
When should I choose Label Sheets?
Choose Label Sheets when flat handling is easier than working from a roll. They are useful for hand application, samples, kits, small packaging batches, distributed label sets, inventory labels, and prep tables.
Are Label Sheets the same as Sticker Sheets?
No. Label Sheets are for packaging-label workflows, usually with repeated labels grouped flat. Sticker Sheets are a separate sticker product for multiple kiss-cut sticker designs on one backing sheet.
Should I shop by shape or by finish?
Shop by shape when the label layout is the main decision, such as round, square, rectangle, oval, or custom shape. Shop by finish when the surface look matters most, such as Metallic, Holographic Metallic, clear, or Kraft Paper.
Can I use labels for bottles, jars, boxes, and bags?
Yes. This collection is organized for labels used on bottles, jars, boxes, bags, pouches, product packaging, event kits, and branded packaging materials. Choose the format and shape that fit the package area.
What should I check before approving my label proof?
Review the size, cut line, artwork placement, text readability, margins, color expectations, and any shape or finish detail that affects how the label will look on the final package.
Shape
Cut Style